Alexander McQueen

Alexander McQueen 06

2006
Paris
Projection Designer
Dick Straker

Only Alexander McQueen could provide the astonishing feat of techno-magic that ended his show. Inside an empty glass pyramid, a mysterious puff of white smoke appeared from nowhere and spun in midair, slowly resolving itself into the moving, twisting shape of a woman enveloped in the billowing folds of a white dress. It was Kate Moss, her blonde hair and pale arms trailing in a dream-like apparition of fragility and beauty that danced for a few seconds, then shrank and dematerialized into the ether. - Sarah Mower [www.style.com].

As a visual effect it received a standing ovation at the show and has 70,000 hits on YouTube where there are many sad claims to have produced the effect and some funny and entirely fictitious technical explanations - dream on wannabees.

Projection Design that fooled them all, much talk of holograms and special digital trickery that would turn Dr. Pepper's ghost in his grave.