Balenciaga Track Launch

  • Selfridges Oxford Street, London, 2018

For Balenciaga’s launch of their new ‘Track’ sneakers, Mesmer were brought on as technical consultants for the installation at Selfridges, Oxford Street.

Working with production agency¬†La Mode En Image, Mesmer co-ordinated closely with Souvenir to design and install a highly ambitious installation without compromising the artistic vision of Balenciaga and the integrity of Selfridges’ newly refurbished Corner Shop space.

342 panels of LED were installed to create 7 sections of 3 meter high walls, that played content 24/7 for two weeks. Mesmer oversaw the installation, programming and advised on all technical aspects concerning media, playback and LED screens.

Feature photo credit: Tom D Morgan