Benjamin Moore: Proudly Particular

  • SC Studios, Madrid, 2017

“It’s like watching paint dry; that’s how the world describes boredom. But some of you know paint can bring a wall to life. Because you are particular and that’s good. Particular helps you find the perfect color.”

We worked with SEGA and LA-based agency The Sweetshop on this 2018 campaign for Benjamin Moore, shot in Spain in 2017. We sourced local 30k laser projectors and supplied mapping equipment so that we could achieve the camera trickery used in some of the shots, where pre-recorded footage shot at specific angles could be played back on a flat wall to give the illusion of depth.