Lenovo Yoga Tablet Launch

  • Lenovo Yoga launch, Milan, 2013

Lenovo launched their new Yoga Tablet in Milan hours before the U.S. launch. Mesmer created a light installation for the launch, composed of 60 lit cabinets sequenced to create a Zoetrope effect.

We also supplied projection design services comprising circular screen projection and the creation of a video entrance corridor, edited and created footage, and oversaw the technical installation with local suppliers and supplied our own playback and control systems.