Alexander McQueen / Puma Launch S/S 2009

  • Milan, , 2009

Whist showing a menswear collection in Milan S/S 2009, Alexander McQueen also launched a clothing range for Puma. This was exhibited in a studio in Milan and included a panoramic installation screening of a commissioned film.

The clothing and exhibition display was also lit by John O’Connell and the whole piece was one of many collaborations between Mesmer, Souvenir Scenic and Gainsbury and Whiting.