Secret Cinema Presents: Blade Runner

  • Secret Location, London, 2018

We continued our ongoing collaboration with Secret Cinema in March 2018 with ‘Secret Cinema Presents: Blade Runner: The Final Cut’. In a secret warehouse in East London we re-created retro-future-Chinatown in all i’s neon glory, providing technical consultancy, crew and installation as always, but also all content creation services.

Mesmer oversaw all video installation on-site,  making use of LED walls, projection, holographic special effects, interactive touchscreens and TFT and CRT video monitors. In total, we used over 60 screens and various media servers and small media players. We even developed a custom media player unit to run many of the standalone screens dotted around the space.

We then created in-world advertising, new channels, music videos, flight data, content warnings, medial and science readouts and police data feeds to fill the screens with a constantly changing environment of visual media. We worked closely with the Secret Cinema marketing and branding teams to make sure all the future-company logos were consistent across all the in-world advertising and worked with Asahi, Johnnie Walker and Tesla to create themed retro campaigns for use across the site.

Overall, we created over 200 separate clips, idents, special effects and adverts for the site, with six animators working on and off-site, and continued adding to the world after opening night as new cast and sponsors were added to the show.

The show ran for 20 weeks, playing to 1000 Chinatown residents a night.