Toyota’s European launch of the CHR happened in a live event at the Printworks in London’s Surrey Quays. Guests were driven through recreations of iconic European cities in real cars through the venue. Mesmer provided projection consultation, services with supply and operation of the video equipment. ‘Paris’ featured a casino set with the CHR performing real donuts using a stunt driver encircling the giant projected roulette wheel with live winning numbers also projected in the vomit zone.